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随着新能源汽车产业的快速发展，作为核心配套设施的充电桩，其市场需求持续增长。然而，当前行业面临设计同质化、品牌辨识度低等问题。本文系统梳理了品牌一致性理念的发展脉络与核心要素，结合新能源汽车充电桩的设计特性，构建“品牌—设计—评估”协同的品牌一致性充电桩设计框架。通过设计实践，验证了该框架的应用价值，并依据用户评估反馈进行迭代优化，最终完成设计方案。研究结果表明，本文构建的品牌一致性设计框架，能有效提升新能源汽车充电桩的品牌辨识度、优化用户体验、增强市场竞争力，为充电桩的品牌一致性设计提供理论指导与实践参考。
Abstract：With the rapid growth of the new energy vehicle industry， the market demand for charging piles as essential supporting infrastructure continues to increase. However， the industry still faces challenges such as design homogenization and weak brand distinctiveness. This study reviewed the evolution and key components of the concept of brand consistency，and combines the design characteristics of new energy vehicle charging piles， a brand consistency design framework that integrates“brand—design—evaluation”was developed. The framework was then validated through design practice， and the final design solution was refined through iterative optimization based on user evaluation. The results indicate that the proposed framework can effectively improve the brand distinctiveness， user experience， and market competitiveness of new energy vehicle charging piles， providing theoretical guidance and practical references for the brand consistency design of charging pile.
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基本信息:
中图分类号:TM910.6;U491.8
引用信息:
[1]吴春茂,冉佳丽,胡均瑶.基于品牌一致性的新能源汽车充电桩设计[J].国际纺织导报().
基金信息:
上海高校市级一流本科课程（107-03-0007045）
2026-03-11
2026-03-11
2026-03-11